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06/12 Shubhi Bhardwaj
Senior Associate - TA at Great Learning

Views:1043 Applications:321 Rec. Actions:Recruiter Actions:75

Great Learning - Assistant Manager - Digital Marketing/Performance Marketing (3-6 yrs)

Bangalore/Gurgaon/Gurugram Job Code: 1189924

What would you do?

Plan, design and execute online customer acquisition campaigns

Scale and manage PPC and PPM campaigns across multiple channels like Google, Facebook, LinkedIn, etc.

Plan and manage social media and content marketing campaigns

Work in conjunction with cross-functional teams to plan and execute large scale marketing campaigns

Measure, analyze, and understand marketing metrics to drive marketing decisions

Manage email lifecycles to nurture leads and engage with customers

Edit / Write content for marketing collaterals such as ad copies, landing pages, etc.

What are we looking for?

B.Tech. or UG from a reputed institute required

Experience: At least 2 years of relevant work experience in digital marketing especially PPC

Competency :

Experience in executing online customer acquisition campaigns at a large scale.

Excellent working knowledge of ad platforms like Google Adwords, Display, Youtube, Facebook, ad networks, etc. including how to set up campaigns from scratch or modify existing ones

In-depth understanding of the online marketing landscape to plan and execute strategies in affiliate marketing, search & display marketing, social media, and others.

Knowledge of leading technology tools used for various marketing campaigns.

Go-getter attitude, take complete ownership of the targets as well as delivery portfolio

Market intelligence around best practices & current trends.

Excellent communication and presentation skills

Ability to work in close coordination with senior management on critical time-sensitive business initiatives.

Women-friendly workplace:

Maternity and Paternity Benefits

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