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Senior Associate - TA at Great Learning
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Great Learning - Assistant Manager - Digital Marketing/Performance Marketing (3-6 yrs)
What would you do?
Plan, design and execute online customer acquisition campaigns
Scale and manage PPC and PPM campaigns across multiple channels like Google, Facebook, LinkedIn, etc.
Plan and manage social media and content marketing campaigns
Work in conjunction with cross-functional teams to plan and execute large scale marketing campaigns
Measure, analyze, and understand marketing metrics to drive marketing decisions
Manage email lifecycles to nurture leads and engage with customers
Edit / Write content for marketing collaterals such as ad copies, landing pages, etc.
What are we looking for?
B.Tech. or UG from a reputed institute required
Experience: At least 2 years of relevant work experience in digital marketing especially PPC
Competency :
Experience in executing online customer acquisition campaigns at a large scale.
Excellent working knowledge of ad platforms like Google Adwords, Display, Youtube, Facebook, ad networks, etc. including how to set up campaigns from scratch or modify existing ones
In-depth understanding of the online marketing landscape to plan and execute strategies in affiliate marketing, search & display marketing, social media, and others.
Knowledge of leading technology tools used for various marketing campaigns.
Go-getter attitude, take complete ownership of the targets as well as delivery portfolio
Market intelligence around best practices & current trends.
Excellent communication and presentation skills
Ability to work in close coordination with senior management on critical time-sensitive business initiatives.
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