Great Learning - Assistant Manager - Content Marketing

- Strategizing on the types of content to disseminating content through paid/organic means to relevant audiences, this includes social media/youtube, blogs and other owned channels

- Work with program and content creation teams to develop an editorial calendar based on category trends, audience personas and execute on the same as per timelines

- Manage the consumer journey across different assets in conjunction with the product team to drive traffic to our website/landing pages to achieve business objectives

- Development of editorial governance to ensure consistency of content in terms of visual styles, tone of voice etc.

- Measure quality of content, channel performance, reception of content, publish reports around the same and fine tune content marketing strategy regularly on the basis of insights gleaned through data

- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention