Gramophone - Digital Marketing Manager - Gramophone App

- Gramophone provides end-to-end solutions and services to the farming community in India enabling them to increase their income by giving them the right advice to go to the right market to sell the right products. Gramophone is a pioneering Intelligent Farming Platform - using data to guide a farmer in selecting the right agricultural inputs for maximum yield.

- We have established a decentralized distribution model which gives speed and quality service to the farmers. We provide agronomic intelligence based on parameters like soil type, irrigation methodologies, weather, and crop type, to help farmers select the right crop and inputs which can be procured in one place through its platform. At the same time, the farmers can sell their harvest to the Gramophone Post-harvest team at an optimum price.

- Backed by Info Edge, Asha Impact, and Siana Capital, we are continuously growing by 3-4 times annually. The impact we have created at grass root level over the last 4 years of our operations has been phenomenal, as recognized and felicitated by several private and govt. organizations.

- Gramophone is seeking passionate and enthusiastic people to join the team and grow with us and become the most loved agri-tech startup in the country. (website link: www.gramophone.in)

We are seeking an exceptionally talented Digital Marketing professional with the responsibility to conceptualize and execute digital performance marketing initiatives. The person needs to demonstrate a deep understanding and knowledge of the digital and mobile marketing ecosystem.

Job Responsibilities

- Own digital campaigns to promote the android app. Drive acquisition targets while maintaining quality.

- Experiment & coordinate with different stakeholders to ensure quality and scale are met

- Creation of effective visualization dashboards/reports to analyse campaign performance

- Coordinate with CRM/Retention/Sales team for efficient user flow through app funnel

- End to end responsible to Ideate & experiment on creatives in coordination with the communication team

- Work with ASO team to fast pace app growth

- Work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing campaigns, analysing traffic data, solving problems, setting up the conversion funnel and making continuous improvements based on performance, trends, and insights)

Stay abreast of new tools, trends, and best practices in app advertising; test and evaluate their efficacy in improving scale or effectiveness of marketing efforts.

Key Skills:

- Should belong to Tier 1/Tier2 or Tier 3 college (B-Tech or PG)

- 4-5 yrs. experience in digital marketing especially in App marketing

- Experience in running campaigns on Google Ads, Facebook, Affiliate, DSPs

- Very Strong analytical & data interpretation skills

- Previous work with large spreadsheets, SQL, Tableau/Data Studio is a plus

Location Gurgaon (Remote)