GradRight - Senior Manager - Communications

Core Responsibilities:

- Digital Marketing Communications & Content Strategy

- Engage with business heads, account managers, performance marketing managers to understand the business goals and targets that need to be driven by content

- Design customized digital marketing content based on a thorough understanding of the following:

- Different market segments and student-user types that GradRight caters to

- Different university-types, their brand position, program offerings and value proposition of partner universities

- Brand strategies to achieve marketing goals across segments and geographies

- Develop, manage and execute marketing communications strategy for various channels including, but not limited to: email marketing, lead nurturing, online advertising, landing pages, online communities to achieve the targets

- Project management of marketing communications:

- Maintain a clear execution plan and calendar of content production as per targets

- Act as central cross-functional liaison, collaborate with multiple content, design and business teams, freelance writers

Content Analysis & Audit:

- Track and analyze outcomes achieved from content published and make changes to optimize campaigns

- Ensure brand consistency and evolve brand guidelines as required