Govindah Nutrition - D2C Sales & Operations Team Lead

An upcoming dairy product company started by IIT Alumni focusing on building a mass premium D2C dairy products & FMCG brand in central India with launch of liquid milk as well as value added milk products like dahi, lassi, chach, paneer, milk shakes, yoghurt and ghee.

The company has launched a direct to consumer (D2C) ecommerce based consumer app & distribution platform to supply milk, dairy products & F&B products directly to consumer homes. This service is offered by the company initially in Indore & Bhopal city market before expanding it to other cities

Work Profile :

1. Responsible for acquiring residential customer base via door to door team, community & society campaigns

2. Developing sales targets & plan based on market assessment, generating customer acquisition as per targeted plan

3. Responsible for hiring & training promoter team, conducting events & BTL campaigns to acquire & onboard consumers

4. Responsible for onboarding & managing delivery agents to handle consumer delivery & collection

5. Will be measured on trials generated, conversion rate, no of customers onboarded/active subscriptions and customer acquisition cost

Experience :

1. Must have worked in similar role in directly selling to consumers in D2C consumer products for min 3-5 years

2. Should have experience in handling team of sales promoters & field executives working in a direct consumer sales function

3. Should have experience in building sales & delivery operations from scratch for a D2C consumer company

4. Expertise in executing BTL activities, getting permissions & conducting promotion events in residential societies is required

5. Candidates with experience in Bhopal & Indore consumer market are preferred