Goomo.com - Manager - Web Analytics

Key Responsibilities :

- Hands on experience working with adobe analytics and dynamic tag manager

- Good understanding in competitor intelligence, involved in market research

- Experience in digital marketing, campaign analytics and web reporting

- Proficient in MS Excel should be able to understand formulas and pivot tables

- Managing expectations in data extraction from any analytics tool and reporting delivery and implementation efforts

- Ability to understand the business context and apply analytical concepts to provide business solutions

- Partner with Product Management to determine how to measure performance for new products/features

- Work with the Sales and Marketing Operations lead to create and manage a process of lead management, lead scoring, qualification and creating opportunity/revenue funnel

- Acquire full understanding of site architecture and page construction and liaise with Technical group to ensure suitability and consistency of measurement;

- Collaborate with marketing campaign managers to help support a data-driven approach. Define campaign success metrics and ensure that measurement is in place to measure that success.

- Proactively finding site conversion breakdowns and opportunities to improve journey conversion

- Creating and testing tracking codes, ensuring that tagging implementation is accurate

- Custom-code tags in the tag management tool - Google Tag Manager experience is desirable

Key Skills & Experience :

- Experience of implementing and testing web tags and analytics tools

- Experience of an eCommerce-driven retail environment

- Proven ability to translate data into actionable insight

- Must have excellent attention to detail and the ability to effectively multi-task

- Delivery to time, budget and quality expectation, across multiple initiatives simultaneously

- Excellent verbal and written communication skills and the ability to interact with all levels of end users and technical resources.

- Should have atleast 3-4 years of working with standard clickstream analysis tools - Google Analytics (preferred) Omniture, ClickTracks, WebTrends, HBX, CoreMetrics etc.

- Should have deep understanding of GA setup, Events setup, Data Layers, Enhanced Ecommerce, working with Big Query essential