Google Expert/Manager - Marketing - Internet/Online/BFS

Marketing Manager - Google Expert

Role: Google Expert

We are looking for a highly driven and motivated Google Expert to join us. The successful candidate will be a key member of the Performance Marketing team, responsible for all YouTube, GDN, Search, and UAC campaigns and the success of the channel.

Key responsibilities :

- Own all Google campaigns across partners and ensure a healthy CAC

- Manage multichannel Google campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues

- Conduct full analysis of campaign performance, optimizations, issues, etc.

- Traffic all creatives into the platform and set up campaigns prior to the launch date

- Navigate through the internal system(Tableau) and third-party systems(Appsflyer) to complete monthly billing documentation

- Analyze campaign performance and make strategic investment and tactical media optimizations

- Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's

- Work cross-functionally & cross regionally to develop, launch, scale, and track high-impact evergreen and integrated campaigns

- Determine areas of opportunity, design experiments & incrementality tests, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention by establishing best practices

- Measure, analyze, and report performance of your channel and support management in driving channel mix and budget decisions

- Stakeholder management across different countries and teams, striving to develop or further improve processes

Key requirements :

- Atleast 3 -5 years experience in Paid performance marketing, atleast an year of experience as a Google expert is compulsory

- Knowledge of both pixel and mobile app measurement and tracking and the ability to resolve ad operations issues that affect campaign tracking and performance

- Familiarity with performance KPIs: CPA, CPC, CPI, CPM, Attribution, and LTV

- Hands-on mentality with a big element of ownership, an analytical and structured way of working, and extraordinary logical thinking skills

- An understanding of the nuances of both the demand and supply side of a marketplace is also a plus

- Verbal & written fluency in English, additional languages is a plus