Google Analytics Expert - BFSI

1. Work closely with the Data Warehouse teams to gather data sets and develop new tools to make work more efficient

2. Present analytical findings to upper management and operations team to measure initiatives, provide business insights, and improve results

3. Measuring the effectiveness of digital campaigns by leveraging A/B and/or multivariate testing to refine performance over time.

4. Setting up and optimising Google Analytics properties and views in line with current product structure

5. Ensure data accuracy by investigating data anomalies to determine if there are any issues, work with IT and Development teams to address issues, log issues to prevent the issue from reoccurring

6. Proactively identify opportunities for continuous improvement in site tagging, analytics and testing

7. Build out advanced reporting and segmentation using BigQuery, including real-time dashboards, user-level reporting, and blending with non-GA data sources.