Google Ads Specialist - EdTech Startup

About Us: TimesPro, the award-winning EdTech initiative of The Times Group, was established in 2013 to cater to the learning needs of Indians with aspirations of career growth. We offer a variety of created and curated learning programs across a range of categories, industries, and age groups.

TimesPro strives to embody the values of Education 4.0: Learner-centric, industry-relevant, role-specific, and technology-enabled, with a goal of making learning accessible for anyone who seeks to grow. We are a learning platform that traverses an individual's journey through life, making them confident and equipped to rise in this competitive world.

Position Objective:

- Managing performance KPI based campaigns on Google platform, to achieve maximum demand generation.

- Lead a team and ensure google contribution to lead generation increase.

- Complete ownership and responsible for driving required demand, managing CAC (cost of acquired customer) for given program on Google.

- Lead Google ads delivery along with team of Google specialist.

- Analysis and present program performance insights for daily/ weekly/ monthly review. Responsibilities:

- Lead a team of managers and ensure google contribution to lead generation increase to 20% of total volume

- Manage performance campaigns on, Google Search, Discovery and remarketing

- Develop campaign structure according to the programme's requirement.

- Monitor and control cost metrics like CPL, CAC under given benchmark

- Team player to work with cross functional team to get the creative, landing page according to the need

- Continuously campaign monitoring since spend goes 24/7 hr manner, optimize marketing bids and campaign strategies to maximize the ROI

- Writing ad copies for search campaigns, in-dept understanding on what type of copies works on Facebook, LinkedIn and able to modify/ write the same if required.

Requirements:

- Minimum 8 years in managing performance marketing campaigns, delivering quality leads from Google

- Experience in managing team along with individual contribution

- Maintaining cost metrics like CPL/CAC.

- Excellent hands-on experience on Google search campaigns, keyword bidding, Quality score and maintaining the delivery and cost metrics together

- AdWords certified professional, Exposure on other biddable media platform like DoubleClick, DV360, Agency desk (MediaMath) preferred.