Gomechanic - Senior Role - Performance Marketing

Roles and Responsibilities :

1. Develop, implement, and manage marketing campaigns that promote the products and services of a company.

2. Contributor in Channelizing entire Car Accessories campaign on various platforms - Google, Facebook, Amazon.

3. Increase the scale of the running campaign

4. Understand and provide insights by running a campaign

5. Enhance brand awareness in the digital space.

6. Drive website traffic and acquire leads.

7. Measure site traffic, identify and evaluate new digital technologies, optimize marketing campaigns, email marketing, and social media, and display & search advertising using web analytics tools.

Skills Required :

1. Strong command over Google Analytics, Enhanced Ecommerce setup & funnels

2. Have run shopping campaigns (FB DPA, Smart Shopping Campaign) at scale

3. Have worked closely with teams like product, sourcing & supply chain

4. Must have worked in E-commerce

5. Must have handled campaigns of up to 50 lakh per month