GoMechanic - Retention Marketing Manager

Roles & Responsibilities:

- Develop and manage marketing campaigns aimed at improving subscriber retention across multiple channels (email, direct mail, on-site messaging)

- Partner with internal and external resources to develop and execute all retention marketing campaigns inclusive of In-App Messaging, Email, and other retention techniques

- Responsible for end-to-end process of all customer-facing retention activity

- Segment customer opportunity lists based on lifecycle, affinity, and communication preferences to deepen engagement and improve conversion.

- Utilize data to monitor the performance and health of programs and identify areas for improvement; generating and testing hypotheses to improve performance.

- Develop a deep understanding of the user mindset, behaviour, and how best to use it to deliver results, all while utilizing insightful data insights.

Requirement:

- Bachelor's / Master's Degree - ideally in Business or Marketing.

- At least 1+ years of experience developing lifecycle programs; comfortable with segmentation, automation strategy, marketing using digital channels (email, push, SMS, in-app, site, etc.).

- Experience working on Clevertap/ MoEngage

- Excellent written and verbal communication skills.

- Ability to get stuff done, roll up your sleeves, and tackle something hands-on.

About GoMechanic:

GoMechanic! Your Trusted Car Maintenance Partner Founded in April 2016, GoMechanic is a technology-enabled branded network of multi-brand car service centres and promises original spare parts, warranty on services and free pick and drop facility. It allows customers to avail hassle-free, fast, affordable and quality car services with transparency as the key factor.

Any car owner would be familiar with that long list of service bills one receives at the end of a repair job. The lack of transparency and quality in the services of local mechanics left us with no choice other than going to expensive authorized service centres. GoMechanic aims to be a cost-effective and reliable solution in auto repairs and services. GoMechanic's leadership team comprises IIM grads with an extensive background in consulting, automotive and unicorn consumer internet companies. Our long list of customers includes both conventional industry leaders and new-age digital firms in B2C, B2B, car insurance space.

About: https://gomechanic.in/about-us

LinkedIN: https://www.linkedin.com/company/gomechanic/mycompany/