Gomechanic - Head - Digital Marketing

- Strategy Development: Develop and execute comprehensive digital marketing strategies aligned with overall business goals.

- Team Leadership: Lead and manage a team of digital marketing professionals, providing guidance, motivation, and support.

- Campaign Management: Oversee the planning, execution, and optimization of digital marketing campaigns across multiple channels, such as social media, email, search engines, and display advertising.

- Budget Management: Effectively manage the digital marketing budget, allocating resources to different channels based on performance and strategic priorities.

- Analytics and Reporting: Utilize analytics tools to track key performance indicators (KPIs) and provide regular reports on the effectiveness of digital marketing campaigns. Use insights to make data-driven decisions.

- SEO and SEM Expertise: Ensure the website and online content are optimized for search engines (SEO) and manage paid advertising campaigns (SEM) to enhance online visibility and drive traffic.

- Social Media Management: Develop and implement social media strategies to increase brand awareness, engagement, and follower growth. Monitor social media trends and adjust strategies accordingly.

- Content Strategy: Collaborate with content creators to develop and implement a content strategy that aligns with the brand's voice and resonates with the target audience.

- Technology Integration: Stay abreast of emerging technologies and tools in the digital marketing landscape. Evaluate and implement relevant technologies to enhance campaign effectiveness and efficiency.

- Cross-Functional Collaboration: Collaborate with other departments, such as sales, product development, and customer support, to ensure a cohesive and integrated approach to marketing efforts.

- A Digital Marketing Lead plays a crucial role in driving online presence, brand awareness, and customer acquisition through effective and innovative digital strategies.