Godrej Properties - Manager/Senior Manager - Digital Marketing

Manager/ Senior Manager - Digital Marketing- Godrej Properties (8-12 yrs)

About Godrej Properties Limited:

Godrej Properties brings the Godrej Group philosophy of innovation, sustainability, and excellence to the real estate industry. Each Godrej Properties development combines a 125-year legacy of excellence and trust with a commitment to cutting edge design, technology, and sustainability. In FY 2021, Godrej Properties emerged as the largest developer in India by the value and volume of residential sales achieved.

- Godrej Properties has deeply focused on sustainable development. In 2010, GPL committed that all of its developments would be third party certified green buildings. In 2020,2021 and again in 2022, the Global Real Estate Sustainability Benchmark ranked GPL #1 globally amongst listed residential developers for its sustainability and ESG practices.

- In 2017, GPL was one of the founding partners of the Sustainable Housing Leadership Consortium (SHLC), whose mission is to spread sustainable development practices across the Indian real estate sector. In recent years, Godrej Properties has received over 300 awards and recognitions, including the Porter Prize 2019, The Most Trusted Real Estate Brand in the 2019 Brand Trust Report, Builder of the Year at the CNBC-Awaaz Real Estate Awards 2019, and The Economic Times Best Real Estate Brand 2018.

Designation - Manager/ Senior Manager - Digital Marketing

Location - Mumbai - Godrej One

Job Purpose:

- The candidate will develop, implement, and manage digital marketing campaigns promoting real estate projects in one of our key zones. Each team member is accountable for ~400 Cr. of Digital BV delivery.

- The candidate will majorly enhance brand awareness, drive web traffic, acquire leads/customers, work with the pre-sales team for efficient servicing & on-ground sales teams for bookings. Drive critical business projects with digital marketing at the core to support brokers.

Roles & Responsibilities:

- Develop digital marketing strategies that align with the organization's business goals.

- Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising.

- Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)

- Conduct market research and analyse trends to identify new opportunities and improve campaign performance.

- Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience.

- Stay up-to-date with emerging digital marketing trends and technologies

- Be the go-to person for all things digital of a zone (SEO, Reputation Management, PR - Paid/ Organic, Influencer, Brand positioning and so on)

- Will have strong stakeholder mgmt. / PMO skills.

Educational Qualification :

- Master's degree in marketing, communications, or related field.(Top tier Prefferably)

Experience - 5+ years of experience in performance marketing or related field.

Skills:

- Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising

- Proficient in marketing automation tools

- Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)

- Strong project management skills

- Excellent written and verbal communication skills

An inclusive Godrej:

Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It's not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.

We take pride in being an equal opportunities employer. We recognize merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, color, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.

If this sounds like a role for you, please share your interest.

We look forward to meeting you.