Godrej Properties - Manager - Product Innovation/Product Strategy

Manager - Product Innovation/Product Strategy (Real Estate)

Location : Mumbai

Qualification & Experience : B.E. Civil/B.Arch

- MBA/ Masters in construction management from leading Institution preferred but not mandatory

- 2+ years of experience in roles involving similar skill set.

Job Description :

Responsible for New product development and related research activities in order to create innovative/differentiated products which are in line with the market & consumer needs and help Godrej Properties commanding pricing premium over competitors & generate higher demand for the project.

Key Accountabilities :

- Provide critical inputs for Land acquisition w.r.t desirability of location, sales velocities & pricing etc.

- Drive Market Research/competition benchmarking & Consumer Research studies for upcoming project launches.

- Arrive at right product mix, price and defining the USP of project by providing key inputs for upcoming projects.

- Research, study and recommend innovative features basis customer pain-points and aspirations.

- Setting up/Updating Product Innovation processes, standardizations & templates and monitoring its implementation.

- Value proposition testing with various stakeholders like channel partners & consumers.

- Product Training to Sales team during launches/sustenance activations.

- Closely working with internal (Marketing, Design, Sales) & external (Vendors) stakeholders for project success.

- Working on key Strategic initiatives to contribute to organizational objectives.

Other Skills Required :

- Strong analytical and problem solving skills, and business acumen

- Sound understanding of Real Estate or related Industry & its technical aspects would be preferable

- Strong interpersonal skills to be able to drive cross functional & cross regional assignments

- Strong communication and presentation skills

- Must possess a sound understanding of marketing mix concepts, consumer expectations/insights, as well as, gaps in delivery. Some level of consumer interaction to understand consumer needs

- An appetite for learning, open mind for innovation, ability to think out of the box

- Ability to work in a team