Godrej Properties - Manager - Marketing/Brand Management

1. Basic Purpose of the Position

The objective of this position is to entail effectively and manage all major aspects of Corporate Branding and Project Marketing. It would broadly encapsulate Above the line(ATL)/Below the line (BTL) marketing activities, developing project specific promotion material like brochures / renders / animation, consumer research, developing and managing web content, product and process innovation, competitive analysis, Campaign Management. on-site activities like sample flat concept development / prototype(model) development / sales data tracking and mining. To be the custodian of the brand across all customer touch points.

2. Role Responsibilities :

1. ATL activities (pre-post sales) - Campaign concepts and product alignment

- User/Target group segmentation and media consumption mapping (investor base, end-user segmentation)

- Sales Vertical wise lead generation plan

- Messaging for channel wise deployment (investor, NRI, corporate, multi end user segments): launch and sustenence calender

- Collateral Development concept and sign-off (3d models, renders, Avs, VR.)

- Co-ordination with HO Marketing on region requirements

- Media Management for integrated marketing campaigns

- Briefing the agency, working closely with Brand, AD and media agencies to develop an impactful campaign for the brands he/she will be responsible for. (Newspapers/Magazines/Journals) advertisements, Television advertisement , Radio advertising , Outdoors - Hoardings, Pole Koisks, Billboards, Posters etc.

- Co-ordinate with various media agencies and ensure timely release of the advertisement

- Tracking of campaign response.

- ROI Management for overall campaign

- Tie-ups: Partnerships and Brand alliances

2. BTL activities (pre-post sales) - Provide necessary brand experience at various exhibitions, promotions and events.

- Responsible for conceptualization of the brand experience at various events.

- Leverage associations by actively participating in consumer engagement programs for lead generation, brand awareness . will be responsible for ROI on the activities conducted.

- Co-ordinate and provide relevant inputs to the On-site marketing personnel regarding how the sample flat should look like, what necessary interiors specification are to be maintained.

- Contribute and scrutiny the marketing office established at various sites/regions.

- Track and analyze the Sales data from respective sales personnel from various sites/regions

- Award submissions

- Experience management across touch-points for key milestones( allotment, registration, hand-over)

3. Research - Micro-market analysis and product wise recommendations

- Customer Research and Dip-stick: Preferences, Lifestyles, Attitudes, Behavioral mapping

- Competitive research - Mapping key competitors in terms of their communication strategy, campaigns, new launches, specifications etc.

4. Promotion : Ensure timely availability of the Project Promotion Material like Site Plans / Floor plans, Brochures, Fliers, Project models, Animation, Renders - Elevations, Interiors from the respective vendors.

5. Content Development :

- Understand, design and participate in various marketing campaigns

- Analyze the data in terms of the traffic and conversions and fine tune the upcoming campaigns accordingly

6. Coordination - provide relevant inputs regarding how the sample flat should look like, what necessary interiors specification are to be maintained.

- Contribute and scrutiny the marketing office established at various sites.

- Derive insights from the Sales data from respective sites/projects

- Co-ordinate with the projects team regarding the project layout and relevant details and

7. PR - Tie-ups with leading publications and channels for coverage, in-coordination with HO PR

- Publishing a year long content planner for coverage

- Budget allocation and management

- Awards: Closing on key wins for the year