Position Requirements : The objective of this position is to entail effectively and manage all major aspects of Corporate Branding and Project Marketing. It would broadly encapsulate Above the line(ATL)/Below the line (BTL) marketing activities, developing project specific promotion material like brochures / renders / animation, consumer research, developing and managing web content, product and process innovation, competitive analysis, Campaign Management. on-site activities like sample flat concept development / prototype(model) development / sales data tracking and mining. To be the custodian of the brand across all customer touch points. About Godrej Properties : - Godrej Properties is among the fastest growing real estate companies in India, having grown by a CAGR of 20% by booking value in the last 5 years and earned the distinction of being the largest listed real estate developer in India for last two financial years (FY2018 and FY2019). We aim to accelerate this momentum further over next few years and are looking for motivated individuals to be a part of our growth story. - Godrej Properties has a unique Joint Venture based development model which helps us to keep an asset light balance sheet, thereby mitigating financial risks associated with a debt heavy structure, supports independent scale-up of local operations across various geographies and create a strong business development pipeline. - GPL has been consistently ranked amongst the top 2 places to work in the Real Estate segment in the - Great Places to Work- survey. We take much pride in fostering an inspiring workplace, with an agile and high performance culture. We are also deeply committed to recognizing and valuing diversity across our teams. GPL brings the Godrej Group philosophy of innovation, sustainability and excellence to the real estate industry. Each development combines a 122- year legacy of excellence and trust with a commitment to cutting-edge design and technology. GPL has received 8 awards in Q1 FY19. Godrej Properties is currently developing residential, commercial and township projects spread across the country in 12 cities. Your Roles & Responsibilities : 1. ATL activities (pre-post sales) - Campaign concepts and product alignment - User/Target group segmentation and media consumption mapping (investor base, end-user segmentation) - Sales Vertical wise lead generation plan - Messaging for channel-wise deployment (investor, NRI, corporate, multi end user segments): launch and sustenance calendar - Collateral Development concept and sign-off (3d models, renders, Avs, VR) - Co-ordination with HO Marketing on region requirements - Media Management for integrated marketing campaigns - Briefing the agency, working closely with Brand, AD and media agencies to develop an impactful campaign for the brands he/she will be responsible for. (Newspapers/Magazines/Journals) advertisements, Television advertisement, Radio advertising, Outdoors - Hoardings, Pole Koisks, Billboards, Posters etc. - Co-ordinate with various media agencies and ensure timely release of the advertisement - Tracking of campaign response. - ROI Management for overall campaign - Tie-ups : Partnerships and Brand alliances - Award submissions 2. BTL activities (pre-post sales) : - Provide necessary brand experience at various exhibitions, promotions and events. - Responsible for conceptualization of the brand experience at various events. - Leverage associations by actively participating in consumer engagement programs for lead generation, brand awareness. - Will be responsible for ROI on the activities conducted. - Co-ordinate and provide relevant inputs to the On-site marketing personnel regarding how the sample flat should look like, what necessary interiors specification are to be maintained. - Contribute and scrutiny the marketing office established at various sites/regions. - Track and analyze the Sales data from respective sales personnel from various sites/regions - Experience management across touch-points for key milestones( allotment, registration, handover) 3. Research : - Micro-market analysis and product wise recommendations - Customer Research and Dip-stick : Preferences, Lifestyles, Attitudes, Behavioral mapping - Competitive research : Mapping key competitors in terms of their communication strategy, campaigns, new launches, specifications etc. 4. Promotion : - Ensure timely availability of the Project Promotion Material like Site Plans / Floor plans, Brochures, Fliers, Project models, Animation, Renders - Elevations, Interiors from the respective vendors. 5.Content Development : - Understand, design and participate in various marketing campaigns - - Analyze the data in terms of the traffic and conversions and fine tune the upcoming campaigns accordingly 6. Coordination : - Provide relevant inputs regarding how the sample flat should look like, what necessary interiors specification are to be maintained. - Contribute and scrutiny the marketing office established at various sites. - Derive insights from the Sales data from respective sites/projects - Co-ordinate with the projects team regarding the project layout and relevant details 7. PR : - Tie-ups with leading publications and channels for coverage, in-coordination with HO PR - Publishing a year long content planner for coverage - Budget allocation and management - Awards : Closing on key wins for the year Qualification : MBA (premier B School only) Experience : 3-6years Critical Skills : - Marketing, Brand Management, Digital Marketing, Content Development, Campaign Management, PR, Marketing Research and Promotion Job Location : Pune Industry : Real Estate

Pune

Godrej Properties - Manager - Marketing 

Godrej Properties - Manager - Marketing  ,Job Description for Godrej Properties - Manager - Marketing  in Godrej Industries in  Pune for (3-5) years of experience. Apply Now!

Job Description for Godrej Properties - Manager - Marketing  in Godrej Industries in  Pune for (3-5) years of experience. Apply Now!