Godrej Industries - Manager/Senior Manager - Marketing

Manager/ Sr. Manager - Marketing Godrej Properties Ltd.

Location : Mumbai HO

Reports To : Zonal Marketing Head @ MMR

Qualification : Masters in Marketing

Experience : 5 - 8 years

Objective of this position is to entail effectively and manage all major aspects of Corporate Branding and Project Marketing :

- It would broadly encapsulate Above the line(ATL)/Below the line (BTL) marketing activities, developing project specific promotion material like brochures / renders / animation, consumer research, developing and managing web content, product and process innovation, competitive analysis, Campaign Management. on-site activities like sample flat concept development / prototype(model) development / sales data tracking and mining.

- To be the custodian of the brand across all customer touch points. Campaign concepts and product alignment

- User/Target group segmentation and media consumption mapping (investor base, end-user segmentation)

- Sales Vertical wise lead generation plan

- Messaging for channel wise deployment (investor, NRI, corporate, multi end user segments): launch and sustenance calendar

- Collateral Development concept and sign-off (3d models, renders, Avs, VR.)

- Media Management for integrated marketing campaigns

- Briefing the agency, working closely with creative and media agencies to develop an impactful campaign for the brands he/she will be responsible for (Newspapers/Magazines/Journals) advertisements, Television advertisement, Radio advertising, Outdoors - Hoardings, Pole Koisks, Billboards, Posters etc.

- Co-ordinate with various media agencies and ensure timely release of the advertisement. Tracking of campaign response.

ROI Management for overall campaign :

- Tie-ups: Partnerships and Brand alliances, Award submissions

- Achievement of AOP marketing and sales targets.

- Marketing spend efficiency

- Timely availability of various consumer research reports

- Timely availability of the promotional material for various projects

- Effective support to sales department.

- Timely release of ads

- Responsible for Brand Health scores across projects

- No of tie-ups/brand-associations created.

BTL activities :

- Provide necessary brand experience at various exhibitions, promotions and events.

- Responsible for conceptualization of the brand experience at various events.

- Leverage associations by actively participating in consumer engagement programs for lead generation, brand awareness. Will be responsible for ROI on the activities conducted.

- Co-ordinate and provide relevant inputs to the On-site marketing personnel regarding how the sample flat should look like, what necessary interiors specification are to be maintained.

- Creating customer experience centers at the marketing offices established at various sites/regions.

- Track and analyze the sales data from respective sales personnel from various sites/regions

- Award submissions. Experience management across touch-points for key milestones(allotment, registration, hand-over)

Promotion :

- Ensure timely availability of the Project Promotion Material like Site Plans / Floor plans, Brochures, Fliers, Project models, Animation, Renders - Elevations, Interiors from the respective vendors.

Coordination :

- Provide relevant inputs regarding how the sample flat should look like, what necessary interiors specification are to be maintained.

- Co-ordinate with the product teams regarding the segmentation, USP & RTB identification.

- Work with Product team to create an optimum product mix based on primary and secondary research data.