Job Purpose :
The role incumbent will be responsible for the development and implementation of digital experience across the organisation for customers across development, acquisition, engagement and optimisations.
Job Responsibilities :
- Responsible for technical implementation and optimisation of web analytics, tracking and management through web analytics and tag management (Adobe analytics is preferred)
- Become a Technical single point of contact for A/B testing and content optimisation projects across digital assets, measure the impact and share the actionable insights
- Develop and implement other digital solutions impacting customers and business partners
- Responsible for technical implementation of acquisition and measurement solutions.
- Create, manage and publish project plans
- Interface with business and marketing teams for requirements, insights and delivery
- Coordinate with the Dev partners and in house teams for planning delivery and deployment
- Perform sanity testing, issue reporting and tracking.
- Assist teams in UAT testing and resolve issues as per criticality.
- Identify areas for increasing process and operational efficiency with measurable outcomes.
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