Godrej Agrove - Category Manager - Milk & Curd

- Responsible for developing and executing a consistent Sales & Marketing strategy for SSL Category (Milk & Curd).

- Driving category sales to achieve the top line, bottom line, contribution margin for the category.

- Develop entry strategy and launch of new products. This will involve developing the full marketing mix including operations strategy, launch specifics and all ATL/BTL initiatives.

- Develop and execute strategy to expand to new geographies and export markets.

- S/He would also be custodian of the category portfolio and the overall brand architecture pertaining milk and curd in this category.

- S/He will drive delivery of the Annual Operating plan by providing effective marketing support to ensure the following :

- Value creation

- Brand building & awareness

- Effective Communication though optimized use of different channels of communication

- Develop sales promotion schemes in collaboration with Sales

- Drive effective execution of ATL & BTL activities within defined budget

- Anticipating future consumer needs and incorporating into the brand development process.

- Understands the consumer and market trends through the market research efforts of the company.

-Own project management of the NPD process end to end (Ideation, creation of product, consumer validation, in market launch)

- Evaluate brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand

- Custodian of price, product and pack changes in line with regional market dynamics.

- Developing & implementing trade-marketing strategy in line with brand strategy.

- Develop, supervise and improve process to link entire marketing activities with Sales activities.

- Ensuring smooth interface & collaboration between Brand Marketing and Sales teams.

- Designing and executing trade / channel programs to drive business growth.