GoComet - Manager - Marketing Operations

Marketing Operations Manager

About the role :

The Marketing Operations Manager will own the processes, execution, operations, and analytics of our marketing team across channels. This role will drive the marketing analytics through KPIs and Dashboards. This role will partner closely with our business communication and design team to build email campaigns, and with our Sales Operations team to ensure that the end-to-end lead management process is working smoothly and as expected. Knowledge of Hubspot Marketing Hub or equivalent Pardot/Marketo is a must.

What You'll Do :

- Manage marketing analytics including web analytics, reporting on the effectiveness of marketing programs; create projections and measure ROI.

- Identify, analyze, and interpret trends or patterns in data sets of varying size and complexity.

- Manage and Lead efforts to resolve data quality issues by identifying root-cause errors and presenting potential solutions.

- Manage the marketing hub on Hubspot including creation, scoring, and routing.

- Investigate and resolve any issues as needed.

- Manage the Marketing database, including data integrity, enrichment, and a targeting/segmentation approach. Implement an ongoing data hygiene strategy.

- Implement processes and system changes to ensure compliance with GDPR, CCPA and other requirements.

- Manage Hubspot and web execution team and ensure SLAs adherence, on the marketing campaign related requests including creation of emails, landing pages, forms, and nurture programs.

- Build and maintain best-practice templates for ease of use and streamlining of builds for emails, forms, landing pages, and segments.

- Enable reporting to analyze the effectiveness of our email campaigns and nurture programs.

- Project manage cross-functional teams in support of ad hoc automation projects.

- Function as the key liaison between Marketing teams as well as Sales Operations to ensure all teams are aware of lead management, capture, and flow requirements and processes.

- Manage vendor relationships, including budgets, usage rates, and performance tracking.

Who You Are :

- 3 to 7 years of experience handling marketing operations preferably in B2B or SaaS

- MBA in Marketing as educational qualification

Interview Process :

1) Initial Telephonic

2) Assignment

3) Assignment Discussion

4) HR