Gocaar - Manager - Online & Offline Marketing

WHAT WE DO:

- We are a technology enabled firm revolutionizing the self drive vehicle rental market in India.

- Self drive vehicle rental market involves renting out vehicles to consumers to drive themselves on an as-needed basis. Essentially - on-demand- vehicles

- This is a large untapped market with the potential to build a billion dollar business : similar businesses have gone IPO in both US & China.

- We want to build the ultimate driving experience for customers using tech (Think Smart connected vehicles & in-trip personalized driving recommendations)

- We are sufficiently funded through angel investors and have a self-owned fleet of vehicles. Targetting 10x growth over the next one year.

WHO WE ARE:

- The founders are alumni of IIM Ahmedabad, IIT Bombay and ESSEC with a mix of business, operations and tech experience

- They have solid experience of more than 15 years between them in high growth startups running large divisions (ex-Flipkart, Amazon, Lazada, Housing) .

- We have a strong team with a good mix of industry veterans and freshers who breathe and live the business

WHERE ARE WE HIRING FOR: Chennai

- In this role, you will work closely with the CEO in order to conceive, develop, implement & measure the marketing program for the firm

KEY RESPONSIBILITIES:

- Setup from scratch & then go on to run and optimize the marketing strategy & budget

- Manage all aspects of digital marketing campaigns including, but not restricting to SEM, Social Media (LinkedIn Ads, Facebook Social Ads, Twitter), display/video & E-mailer Campaigns.

- To run and take ownership of offline campaigns (Note that 70% focus would be on online)

- Identify & executive innovative communication strategy in line with the overall business plans targeting key verticals.

- Managing production of marketing collateral for e-distribution (newsletters, whitepapers etc)

- Additional responsibility of building key strategic partnerships across verticals

DESIRED BACKGROUND:

- 1 to 3 Years of strong digital marketing experience across channels. Preferred if has experience in marketing as an early employee anywhere

- Ability to lead & execute projects independently from start to finish.

- Understanding of offline marketing channels

- Ability to get a complete understanding of the business quickly & align marketing strategy to these goals.

- Excellent people skills to interact with colleagues and partners.

COMPENSATION:

Attractive compensation structure for the right candidate . We are a startup though, so we request candidates expecting a - Tier 1 college- fixed salary not to apply at this stage.

WHY SHOULD YOU JOIN:

- You would get to work with smart and passionate people who are building a unique product

- We are a very small team at this point in time so you will get a lot of responsibility

- Significant opportunity for growth, given the early stage of the company

- Zero hierarchy

Do apply if you fit the requirements to know more: we would love to meet/catch up with interested candidates about the nature of our business and the huge opportunity around it