Gobolt - Manager - Performance Marketing

As the performance marketing manager, you should have in-depth experience in designing & executing campaigns for scale & conversion. The leader should have a passion for emerging digital technologies. You will work on forward-thinking ideas to build a strong brand presence across all performance marketing channels. You will also work with various agencies & third-party technologies to achieve performance marketing objectives. Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

Responsibilities:

- The performance marketing manager will be responsible for the Acquisition and Activation of potential leads & prospects.

- Lead the execution of the inbound marketing campaigns from start to finish.

- Create a framework to set and evaluate goals for every campaign.

- Work cross-functionally with sales and marketing teams to define and establish campaign workflows.

- Track and report on KPIs across all acquisition channels to optimize ROI, including highlighting potential investment trade-offs between channels. Measure and report performance and growth on a regular basis.

- 4+ years of performance marketing experience.

- Demonstrable experience in leading and managing advertising campaigns on the Google search network, LinkedIn, and display network.

- You have a deep understanding of the LinkedIn Business Manager, Google Analytics, and Google Ads Manager tools.

- Validate optimization hypotheses through periodic A/B testing. Drive continuous improvement and optimization through experimentation, conversion rate optimization, retention, and re-engagement initiatives.

It helps support weekly and monthly reporting of channel metrics, goals, and other KPIs. Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance.

Key Skills:

- A combination of analytical and creative thinking, with excellent attention to detail and good business judgment.

- Use a data-driven approach to manage campaigns and derive insights on strategy and performance.

- Passion & hustle to take on & solve problems.

- Willingness to roll up your sleeves and execute as opposed to creating strategies.

Good To Have:

- Familiar with ABM tools (Terminus / Triblio / Rollworks)

- Exposure to B2B marketing across geographies.