GM - Sales & Marketing - Healthcare

We are looking for a General Manager- Sales and Marketing for one of the leading hospital in Health Care industry. The job location is Bangalore. PREFER CANDIDATES FROM FMCG, HEALTHCARE & HOTEL INDUSTRY.

Education:

- Professional Graduation / preferably MBA in Sales & Marketing OR post graduation in Hospital Administration

Professional experience:

Preferably with 12+ years of relevant Sales and Marketing experience at all levels including exposure to, Brand Management, corporate communication, Key account management and corporate accounts.

Key areas of responsibility:

- Maximize revenue for all Hospitals across the country with desired focus across all business segments & key medical specialities.

- Identify, select & build disciplined Sales and Marketing team as per Company standard and drive them to continuously excel the performance.

- Work with unit marketing team to develop Annual Sales & Marketing plan, periodic business review to ensure the implementation in line with the objectives.

Main Job Tasks:

- Build Sales and Marketing team in line with organization goals & standards, drive and motivate them to excel the performance & ensure the Hospitals across the company deliver the revenue budget

- Drive revenue lines across all Hospitals with proper focus on key business verticals and important medical specialties.

- Recruit, train and develop all sales & marketing team as per Company standards.

- Evaluate performance, share feedback, give direction & guide unit Sales & Marketing team to deliver revenue budget.

- Work with CEO and Unit General Managers to ensure specific growth plan devised for the S&M team

- Work closely with TPA’s to ensure seamless experience between the hospital and TPA’s.

- Work closely with PR agency to ensure we have well thought out PR plan for all hospitals across the country.

- Plan and implement advertising budget in conjunction with your supervisor & Unit GM. Ensure there is well thought out Branding activity in place across all units.

- Guide the unit specific marketing plan in line with the revenue objective and key focus on medical specialties and business verticals.

- Ensure strategic direction, innovative marketing program, 360 degree plans & sales strategies in each of the marketing plan clearly directed at business delivery.

- Build robust MIS system & internal sales & marketing reporting system for critical review of business performance.

- Continuously track competition data & work towards exploring pricing opportunities periodically.

- Develop International Patient Business plan with specific focus on business plan, marketing program and develop desired attention thru internal resource deployment.

- Ensure business vertical delivers overall budget with desired support from all support functions. Build overall SOP for the department in conjunction with the CEO and unit GM’s.

- Drive referral team to build comprehensive doctor / physician based Referral Business program to primarily for Referral Hospital. Ensure Referral Business contributes to overall Referral Hospital Business.

- Develop innovative referral program to overcome incentive based program adopted by competition. Extend similar program across other Hospitals over the period & ensure seamless execution

- Build medical marketing program to establish and project key specialty amongst referring fraternity across Karnataka and ensure similar thought process gets extended across all other Hospitals in the country

- Develop and nurture key relationships with corporates and Doctors.

- Continuously extend Neighbour hood markets and develop comprehensive direct and community Marketing program to reach-out the Target audience.

- Develop MIS for reporting of business across all key verticals. Ensure the information being used decisively for making right business decision.

Key Performance Measures:-

- Measurable

- Revenue targets across hospitals

- Number of patience’s (in IP & OP)

- Manpower Turnover

- Quality Audit.

- Climate opinion survey

- Employee Motivation Index

- Man days of training attended.

- Non Measurable

- Positive attitude

- Eye for details

- External/Internal goodwill created for the organization

- Positive environment in the unit

- Position Reports to - Chief Executive Officer

Personnel reporting to the Position:-

Direct reports: Nil

Indirect reports: All unit Sales & Marketing unit team

Main stakeholders:-

External : Manager’s at the unit, Patients, vendors, Corporate etc.,

Internal : Consultants, General Manager & Support Service Manager & Team members.

Amal Antony
Exsecraft