GM - Media Management - Real Estate

GM - Media Management (Real Estate) - 8 -13 Years

Fantastic opportunity to manage key brand/s of India's foremost real estate organization.

Profile requirements :

- Should have prior and sound experience in Media management, including out-of-home and digital media, in domestic and international markets

- Working across traditional media and emerging platforms (digital, mobile, etc.)

- Managing a media budget of Rs. 80 - 100 cr.

Current profile should reflect the following :

Agency management :

- Managing agency relationships to ensure deliverables are met in terms of campaign planning and implementation

- Briefing, setting campaign objectives, media planning / buying, post campaign evaluation and analysis

- Benchmarking and negotiation

- Competitive scanning and reporting

Internal stakeholder management :

- Work closely with various divisions of the Marketing team to deliver on brand and marketing objectives in a holistic way

- Bringing to the table opportunities in line with brand objectives

Drive strategic direction :

- Use of consumer insights to deliver marketing value in communication planning

- A data-based and analytical approach to defining key market communication strategies

Drive innovation :

- Should have worked on innovative media campaigns including on-ground activation, content integration, print innovations, co-branded movie promotions, mobile marketing, etc. resulting in disproportional brand impact

Kajal Patel