GM - Marketing - Telecom

Position: Head - Marketing (Karnataka)

Designation: GM

Location: Bangalore

Salary: Negotiable.

Key Individual Accountability

- Marketing Management

- Deploy marketing strategies to support changing market and business for sustained market leadership and growth

- Lead circle team to achieve Market Leadership in terms of Revenue, RMS & CMS

Incremental RMS & Net Revenue

- Focused segmented approach to drive revenue and increase MOU

- Strategise different programs to enhance revenue from VAS & Roaming

Brand Leadership

- Build, develop and maintain a robust brand that enjoys a preferred brand status across circle

- Deploy Marcom strategy and plan as per corporate guidelines

- Monitoring and filtering NPD for revenue growth and market leadership

- Enhance the image of the brand through innovative means across the

Customer experience and delight activity

- Deploy action plan for quality customer experience and strengthen market processes

- Builds a marketing organization with high customer orientation and focus on quick superior delivery

- Reducing customer churn across segments to increase intention to stay

Key Shared Accountability

With S&D Head

- Design circle marketing strategy as per AOP and corporate guidance

- Ensure tariff structure, new products and execution of marketing campaigns are designed to meet Revenue and ARPU targets

- Share knowledge on best practices across circles

- With other Marketing Heads

- Sharing customer feedback, Marcom initiatives and new product planning and development

- With the corporate

- Provide circle level feedback on new product introductions and circle specific product and marketing requirements

- Review marketing strategy/plan for circle realities

- Sharing best practices across circles and industry

Other responsibilities

- Market visit to meet channel and distribution partners once a month

- Conduct a full team meeting with all Marketing vertical heads once a week

- Review performance in all marketing verticals at least twice per month

- Review Marcom and NPD performance twice a month

- Monitor product launches and new initiatives

Please share your updated profile at laddershr@gmail.com