GM - Marketing - Medical/Healthcare

Roles & Responsibilities:

- Promote business and create brand awareness

- Explore new geographical areas and markets to promote the hospital brand and target customers.

- Strategize, develop and direct marketing and advertising initiatives to ensure correct positioning, market penetration, image creation and achievement of market share and demand generation for the hospital on an international level

- Undertake ATL/BTL promotion activities across the targeted area

- Establish marketing contacts with corporations and marketing segments

- Analyze and devise referral plans to attract more clients

- To formulate brand plans to undertake business development in multiple locations

- Design and execute and participate in medical exhibitions to promote the services of the hospital.

- Marketing for conceptualizing new initiatives to make the brand a renowned hospital brand across the country.

- Planning & Executing marketing strategies to derive business through a team.

Experience & Type of Industry:

- Regular MBA in Marketing Management from reputed Management College.

- Overall 10+ years of balanced experience in marketing activities of Hospital/Healthcare Services.

- Strong knowledge of skills in the application of Marketing and Business

- Development principals, business judgment related to hospital marketing patterns, competitive strengths and weaknesses and new business development opportunities.

- Proactively seeks to build and maintain relationships.

- Strategic thinker who is visionary, innovative, creative, and willing to take appropriate risk.

- Excellent communication, listening, and negotiation skills, inclusive of others views

- Demonstrates integrity and honesty

- Excellent organizational skills.

- Collaborative partner who values teamwork and integration