GM - Marketing - FMCG

The opening is with a leading fmcg company for their office in Dubai.

Premier B School MBA with post qualification of 15- 18 yrs of experience.

- Responsible for conceptualizing the marketing plan

- Media Planning and Buying

- Innovative BTL, ATL activities

- Design & manage corporate communication, brand image building and product awareness campaigns, within allocated budgets.

- Monitors coordination between advertising & research agencies, consultants and the brand teams.

- Monitors coordination between R&D and brands within the category to ensure that consumer needs are distinctly met by different products without overlap of targeted usage.

- Scans the business environment to explore options for revenue generation from new and existing customers.

- Assumes responsibility of developing all brand extension strategies, along with the marketing head.

- Prepares all annual plans and budget planning activities for all brands within the category.

- Brand Management.

- Brand Positioning

- Understanding consumer & consumer behavior, should have thorough understanding of the Brand consumer &
Understanding Brand model.

- Positioning of that brand in competitive context

- Should have complete understanding & first hand exposure on the marketing processes including the following:

- Advertising, Media , MR etc

- Market Research basics and process.

- Marketing ROI , competency mapping.

- Designing & implementation of Trade promotions

- Understanding of taxation & financial planning.

- Designing & implementation of Consumer promotions.

If interested kindly share your resume asap.

Please mention your current and expected ctc as well..