GM - Marketing - FMCG

We are currently working on urgent position of GM - MARKETING - for the Leading FMCG Industry for the location of KOLKATA

POSITION -GM MARKETING

DEPARTMENT –MARKETING

LOCATION –KOLKATA

INDUSTRY: FMCG/Foods/Beverage

ROLE OBJECTIVES

- Assumes for group of brand responsibility for monitoring all marketing & and branding activities while maintaining brand focus internally & externally

- Develops the marketing & brand management strategy of to support top line & bottom line growth & foray into new segments and innovative products.

- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers

- Ensures co-ordination with sales department to implement & monitor all marketing initiatives.

RESPONSIBILITIES

STRATEGIC

- Scans the business environment to explore options for revenue generation from new and existing customers

- Understands the strategic business requirement of the organization based on the organization growth focus and strategy

- Lead and finalizes brand plans and growth avenues and their strategic fit with corporate plan

OPERATIONAL

- Scans the business environment on a continuous basis to identify, analyses and capture market trends and demands and provides developmental feedback for capability building targeted at catering to the market’s present and future requirement

- Regularly collects and analyses competitor information through market intelligence and other Develops market entry strategy for previously untapped geographies based on market intelligence.

EXPERIENCE

- 13 - 16 years in Marketing and at least 8 years in a position of similar responsibility

Contact - soma.s@achconsultants.com