GM - Marketing & Branding - FMCG

We are looking for General Manager - Marketing for one of the Leading FMCG, details for the same are as given below.

Position : GM Marketing

Department : Marketing

Location :Kolkata

Role & Responsibilities:

1.Strategises on new product development & reaching to new segments by continuously scanning the business environment for untapped consumer bases based on market intelligence.

2.Leads and finalises brand plans & growth avenues and their strategic fit with corporate plan.

3.Assumes overall responsibility in formulation of Brand vision, brand architecture & plan for brand extension.

4.Ensures that the brand identity is leveraged by aligning the brand strategy with the brand identity.

5.Takes overall responsibility for Product Conceptualisation, positioning & New product development in co-ordination with R&D.

6.Monitors Brand health, product performance segment wise and aligns actions to Marketing strategy.

7.Co-ordinates with Market research agencies to get feedback on existing products and on their availability & brand equity.

8.Ensures Optimal pricing of products so that the top-line & bottom-line objectives of the brand group are strictly met.

9.Strives to increase return on expenditure on advertisement & brand endorsement

10.Ensures that the marketing team is adequately trained in both functional and behavioural aspects on a regular basis.

11.Takes responsibility for people development initiatives and building up of in-house capabilities aimed at succession planning for all key positions reporting to the position.

If you are Interested then please share your profile at sunil@montekservices.com or feel free to call me at 08600006100 for more details.

Sunil Gaikwad
No - 8600006100