GM/Director - Marketing - EdTech Startup

GM/Director Marketing ( Edutec or Startup Experience only) - WFH

About Us :

We train and upskill India's top talent for fast-paced product organizations. Our comprehensive training programs help software engineers in India to advance their programming and soft skill and unlock their potential and helps them provide global opportunities, remotely.

About the Role :

Key Responsibilities:

- Own the brand

- Own demand generation: Organic & Inorganic

- Lead content strategy & take value first approach

- Create & manage a waitlist of customers

- Build a process from scratch to generate & manage inbound leads & qualification

- Build & manage a team (+consultants)

Preferred Experience :

Must have :

- At least 4 years of experience in marketing roles

- Technical ability to work with automation tools, scrapers or bots

- Prior experience of working at a sub 30 people team (Startup)

- Understanding of content marketing

- Analytical mindset - speaks the language of collecting data & making decisions based on that

Nice to have:

- Company building experience

- Exposure to brand building

- Understanding of recruitment industry

- Some engineering experience (self-starters are fine)

- Exposure to Youtube, influencer marketing or email marketing