GM - Digital Marketing - Real Estate

We have an opportunity with leading Real estate consulting for the profile of GM Digital Marketing.

JD:

- Timely deliveries of assets, meet campaign objectives, Build long term strategy and implement a strategy for digital on own, earned and bought media.

- Lead digital marketing initiatives. Determine vision, concept, destination and develop projects for long term Digital Marketing plan.

- Drive integrated campaigns, idea led from digital and taking to other mediums like TV, Print or OOH.

- Drive digital media spend for, to meet digital and brand objectives of the marketing campaigns.

- Lead the identification and refinement of new consumer experience within interactive platforms to engage and capture hearts of the consumers in their digital lives.

- Develop and provide a comprehensive understanding of the digital marketing space and educate the team on the latest in technology and regulatory development that may impact or benefit our digital programs.

- Closely monitor changes in the digital space so as to identify gaps and opportunities for new interactive marketing opportunities.

- Select appropriate agency partners and review creative, technical and buying capabilities of interactive agencies/technology providers for specific brand projects as well as overall Interactive Marketing initiatives.

- Formulate processes which will give digital marketing its deserved space closer to the top of the preferred mediums.

- Engage with Global / Group teams and bring best practices to India.

- In close relationship with the Knowledge and insights team, ensure the development of an ongoing measurement tool and process for all digital marketing projects.

Shweta Kondalkar
022 41284029