GM - Digital Marketing - NGO

- Determine digital strategy of and champion delivery of the agreed strategy throughout the organization. This position reports to Executive Director

- Drive online as the channel of choice taking full responsibility for all online content.

- Champion the role of digital in all activities and provide digital knowledge input into customer and proposition development

- Constant innovation of new and creative growth strategies Responsibilities:

Planning & Strategic Management:

- Maintain understanding of the latest digital opportunities and trends in consumer interaction with digital technology and inspire the organisation with those possibilities

- Identify opportunities to harness technology to deliver increased traffic to all online content

- Ensure appropriate commercial targets are set for all eCommerce activity and ensure such activity is appropriately tracked.

- Utilise a range of techniques including but not limiting to SEO/SEM

- Deliver these commitments through management of the digital team and digital marketing agencies

- Through the digital team, manage the internal network of content authors to ensure that our digital presences meet high usability and effectiveness standards

- Ensure compliance with all applicable legal and best practice standards Support the development of initiatives that build on SBF's brand essence

Budgeting:

- Presenting the annual budget on time and making sure that all other financial tasks are completed in an efficient and timely matter

- Manage digital budgets and budgets allocated and ensuring that appropriate controls are maintained at all levels

Requirement:

Management degree in marketing and any qualification in Digital marketing:

- Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in setting up and optimising Google Adwords campaigns

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Total experience of atleast 9 years with minimum 3 years in digital marketing

Competencies:

- Interpersonal Skills - Results Driven

- Analytical skills

- Building sustainable relationships - Proactive Thinking

- Written & Verbal Communication - Creativity & Aesthetics

Salary Range: 8 - 12 LPA

APPLY OR call 8108103933