GM - Brand Marketing - Telecom

We have an urgent requirement for GM - Brand Marketing - for a leading Telecom company

Relevant and total years of Experience –

- 8 to 12 yrs experience in all; atleast 5 years in a supervisory role; atleast 3 years on a visible and consumer facing brand.

- Experience in retail marketing will be an added advantage

PROFILE:

Job Purpose:

Support the business objectives for the brand, Retail, Non-Voice Services and Data by developing and executing marketing programs that enhance the long-term equity of the brands.

Data : Build on the leadership position of their data card as the High-speed internet service

Retail : Create, nurture and sustain the retail proposition for the organization

Brand: Build the business franchise for the brand through innovative marketing programs

Non-voice products & services : Support the Non-voice products and services with appropriate marketing programs

Major Activities:

Custodian of Brand -

- Develop selling proposition for the brand

- Deliver programs that build the brand base among customers

Custodian of their Retail brand -

- Create the retail Identity for the brand

- Deliver programs that drive footfalls to the retail store

- Leverage retail as the hand-shake to bring alive 3G products & services

- Create and manage the marketing calendar for retail across the portfolio

Data Marketing -

- Sustain thought and business leadership in data segment

- Sustain an effective brand architecture to manage the data segment

Non-Voice Products & Services Marketing -

- Create marketing programs to support the non-voice services

Interested candidates can send me their updated resume alongwith their CTC details to pushpita@mastermindnetwork.co.in / deb.pushpita@gmail.com