GM - Brand & Marketing Communication - Retail

GM - Brand & Marketing Communication

- Driving brand differentiation through articulation and Interpretation of the brand positioning and personality. Bringing alive brand differentiation through clearly articulated propositions and high quality and insightful campaigns.

- Conceptualising and implementing 360 degree campaigns relevant to the target audience and proposition across urban and rural markets

- Understanding of business issues and developing a communication plan that will support business growth

- Proactively identifying communication needs that would support brand building and business growth through analysis of research and consumer information

- Working closely with the global team in order to ensure alignment with the global brand guidelines

- Improvement in consideration, depth of awareness and emotional affinity scores in the brand track

- Developing campaigns that deliver on campaign effectiveness

- Managing the communication calendar balancing brand and business needs

Education :

- MBA from tier 1 B-School only - batches 2000 to 2004 only

- Experience in communication development

- Experience in consumer products industry