GM - Analytics - Telecom

Position: GM Analytics

Reporting to: Business Head

Exp: 7 to 12 Yrs

CTC: Best in the industry

Organization: One of the leading Telecom companies.

Accountability

- Sharing of Environmental Understanding

- Environment Scan of Advertising Space

- Drive Consumer Insights for advertising business

- Draw out relevant insights with secondary and primary research which is useful for business

- Repository of knowledge on Economic trends from various sources like various industry associations, analysts’ reports, etc.

- Identify and evaluate opportunities against the expected trends from the above

Business Planning and Insights

- Business Case preparation and planning on various Advertising Product Lines

- Share continuous insights from primary and secondary sources

- Support Review and help in continuous improvement

- Understand various cost structures to develop robust business plans

Business Analytics

- Understand various telecom nodes and various platforms involved

- Analyze MIS and support management decision making through appropriate & timely lead, lag and flag reporting

- Ensure scalable realtime analytics with single view of customer across advertising products and interactions

- Develop organizational systems and capabilities for analysis based decision making across products and platforms with strong statistical tools and methodologies

MIS, Systems and Processes as per plan

- Establish robust processes

- Define SLAs as well as guidelines for departmental operations/processes

- Develop, review, and analyze budget(s) of the department

- Review, analyze and monitor actual expenses with budget and seek clarification in case of deviations

Educational Qualifications

- Management Degree from premier institute

- Major in Statistics, Economics or Advanced Mathematics

Relevant and total years of Experience

- 7 – 10 years total experience in Business Intelligence and analytics Field

- Exposure of working with Large Datasets with focus on ROI. Understanding of how Big Data works and is implemented.

- Ideally exposure in startups

- Sales/ Marketing / Consulting/ Financial Analysis/ Market Research Firms

- Ideally 3 – 6 years of recent experience in Consulting/ Analyst firms

Functional Competencies

- Standard and advanced analysis of Market Research data using SAS, BI

- Exposure to handling Large Datasets with understanding of Big Data

- Experience of SQL

- Exposure to Statistical Methodologies: All common statistics techniques including multivariate techniques (Multiple Regression, Factor and Cluster Analysis, Conjoint Analysis, etc

- Understanding the use of Price Sensitivity & Trade-off (Conjoint Analysis), Brand Image (Brand Mapping & Correspondence Analysis), Impact Analysis (Regression Analysis), Customer Profiling (Cluster Analysis),

Needs Based Segmentation.

- Business Understanding – understanding of advertising market

- Conceptual & Creative Thinking

- Information Seeking

- Fair understanding of technology/ telecom/ IT systems

- Strong Analytical and presentation skills

Please share your updated profile at laddershr@gmail.com