GM/AGM/DGM - Marketing - Personal Care

Total Experience : 10-15 years

Location : Kolkata

Position : GM/AGM/DGM Marketing

Department : Marketing

Role Objective :

The incumbent:

- Assumes for group of brand responsibility for monitoring all marketing & and branding activities while maintaining brand focus internally & externally.

- Develops the marketing & brand management strategy to support top line & bottom line growth & foray into new segments and innovative products.

- Directs the evaluation of brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.

- Assumes overall responsibility for Brand Activation.

- Ensures co-ordination with sales department to implement & monitor all marketing initiatives.

- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.