Glossaread - Senior Digital Marketing Manager

Job Requirements: -

- Take overall responsibility for the entire Digital Marketing Communication through all of Digital Channels, such as Websites, Social Media Platforms, and E-Mail & Mobile Based Platforms.

- Work with the product/technology and business team to create campaigns that create value for users and service providers

- Lead all efforts towards ensuring Goseeko becomes a go-to / trusted platform in the Ed-tech space

- Digital Content Management

- Keyword Research, Search Engine Optimization (SEO)

- All Social Media Strategies

- Online Outreach Programs including influencer level brand connect

- Spearhead efforts towards building Goseeko's strategy on Online Customer Engagement & Brand Management.

- Engage in various online Brand Management activities

- Assist in drafting both creative and contextual communication for marketing activities for all social media handles, newsletters, and SMS.

- Perform Analytical functions to understand performance and identify potential growth areas.

- Regularly Assess Return on Investment.

- Optimize Goseeko's marketing automation and lead nurturing processes through Email & Mobile Based Marketing.

- Engage in advertising on various Digital Platforms directly as well as through coordination with Digital Advertising agencies / Partners.

- Seek, monitor, and analyze competitor marketing and sales materials online.

Qualification: -

- 5-8 years in a fast-paced Start-up environment

- Understanding of user funnels and can work with our product team to optimize our own

- Self-motivated and doesn't wait for prescriptive directions.

- Can work in a face-paced environment