GLOBOCOM - Executive - Digital Marketing

Experience : 3-5 years.

Reports to : Business Head

Location : Mumbai

Salary : As per company norms

Role purpose :

To manage and drive the revenues of the Globocom business in India and Abroad in order to attain market leadership in the business space. Implementation of Digital Advertising / D2C advertising and product initiatives ensuring growth in terms of revenue, market share and profit, whilst complying with agreed budget, timescales and agreed policy guidelines as also with all regulatory norms.

Key accountabilities and decision ownership :

1. Should have good expertise in google & Facebook. & other search engines.

2. Must have experience in app install based campaigns

3. Should have the knowledge to handle high volume campaigns or drive high volumes to the campaigns keeping KPI in mind on google / facebook or other search engines.

4. Should know how to measure performance for event based campaigns and to increase roi through that.

5. Should be able to manage analytics and use the analytics to optimize cost of install & end KPI .

6. Maximize online marketing ROI through natural search engine optimization, paid search advertising management, online display advertising management, global search engine marketing, attribution modeling and management, social media, mobile marketing, Facebook marketing

7. Should be able to work on Budgets & budget management.

8. Knowledge of buying media thru SSP exchange engines & programmatic buying of ad inventory is an add on.

About Globocom :

1. Globocom is into app development . Presence is in over 31 countries which includes MENA region, SE Asian countries.

2. Apps are with Operator billing . Customer is required to register using his Mobile number & confirm purchase in the next step.