GlobalSpace Technologies - Product Manager

The company is an ICT company founded in 2010, providing cutting edge enterprise mobility solutions and Digital Consulting primarily focusing on the Field Force Enhancement. The management team of the company consists of pioneers from both Pharma and IT industry thus providing world class Field Force Enhancement solutions and becoming the leading choice for Indian Pharma.

Job Description:

- Design and execute GTM strategy for product to drive awareness, adoption, and engagement.

- Manage Online advertising - Google search, display, video, LinkedIn, Facebook and Twitter advertising.

- Responsible for website content improvement, develop targeted messages and marketing collaterals (white papers, articles, blogs, case studies, video demos) to promote product in innovative manner.

- Should be a product evangelist.

- The measure, optimize and communicate performance of marketing programs to executive leadership.

- Work closely with business development and channel sales to identify new business opportunities, product feature roadmap and areas for innovation.

- Study industry trends, do competitive analysis and market opportunity assessment to identify areas for future growth and enable the design of market expansion strategy.

- Work cross-functionally with various digital marketing agencies and enabling them to leverage the website as their primary customer acquisition tool

- Collaborate with our design team & external agencies to create experiences that allow us to showcase our products, new content and customer success across the site

- Innovative to create templates and workflows to update content in real time

- Develop customer-facing content to help prospective customers understand the value of the product as well as how it differs from other products in the market

- Manage messaging and customer awareness of product releases and launches

- Build, execute & measure campaigns that position product as the market disruptor for growth marketing and user engagement platforms across our target segments

- Develop and execute a quarterly plan to acquire and nurture leads that drive awareness, consideration and purchase intent across all channels including email, webinars, partners, paid programs and virtual events.

Desired Experience :

- Strong understanding of digital marketing, channel management & working with marketing agencies

- Excellent written and communication skills

- Out of the box thinker

- Innovative and creative tooth

- Strong commercial awareness

- A confident and determined approach

- Resilience and the ability to cope with rejection

- A high degree of self-motivation and drive

- The ability to work both independently and as part of a team

- The capacity to flourish in a competitive environment

- Business Knowledge

- Self Confidence