Global Marketing Manager - Infra

MAIN RESPONSIBILITIES

- End to end development of marketing programs - from strategy to execution

- Ideate, develop, and oversee the execution of marketing campaigns

- Develop and manage marketing budget to meet marketing objectives and measure results of the marketing program

- Manage CRM and other web analytical tools for reporting

- Manage all promotional activities for Eurotherm brand including internal communications, lead generation, branding, relationships with partners, & reporting activities

- Maintenance of sales enablement portals

- Marketing systems management across Eurotherm

- Need to work across disciplines and on larger engagements serving customers (internal & external) and partners/ campaigns etc

- Monitor, review and report on all marketing activities and results

- Demonstrate ability to interact and collaborate with employees, customers, partners, analysts

- Build trust, value others, communicate effectively, drive execution, foster innovation, focus on the customer, collaborate with others, solve problems creatively and demonstrate high integrity

- Maintain professional internal and external relationships that meet company core values.

- Effective development of project briefs with clear timescales, scope, skills and effort required to completion

- Strong understanding of commercial and account strategies with the ability to tailor implementation and wider delivery processes to meet all stakeholder requirements

- Ability to manage multiple projects/tasks at once. Excellent project initiation skills

- Understanding of wider Usability and accessibility constraints, gain expertise to continually improve the website and portal areas.

- Develop website specifications and design and build Marketing Communications for web related needs

- Manage partner ecosystem for co-marketing activities

COMPETENCIES AND KEY METRICS

- Strong business and technical mindset.

- Proven track record in end-to-end marketing

- Excellent knowledge on various marketing strategies and approaches

- Ability to develop marketing messages, marketing content etc

- Ability to conduct marketing research around market-share, brand image, industry performance etc

- Organised methodical approach, able to work effectively in occasionally intense environment.

- Builds good relationships with external and internal customers.

- Drive for results.

- Foster open communication and team work.

- Display organisational awareness.

The Primary KPIs for this role are:

- Meet or exceed Lead targets

- Increase in Eurotherm's market share in key industry verticals

SKILLS, KNOWLEDGE AND EXPERIENCE

Skills -

- Proven track record in marketing

- Strong experience in understanding customer needs and business drivers

- Must be team and task oriented but capable of logical and original thought with the ability to react coolly under stress.

- Experienced and capable individual who is self motivated, articulate, and decisive with strong management/leadership/business skills.

- Building and maintaining external customer relationships

- Process compliance and process management

- Communication

- Understands market dynamics and competitive environment

- Able to use market research effectively to understand customer, markets, channels

- Anticipates changes in the market and adjusts strategies accordingly