Looking for core experience that involve into Planning of integration marketing strategy, content creation and strategy. Purpose:- The role will have to drive the customer journeys through marketing, multi segment marketing campaigns and customer engagement globally, driving direct pipeline growth and underpinning the market thought leadership and brand building efforts. Within the Marketing team, a new function of Content Marketing is being created which will bring together the various current functions of content creation, digital properties and digital media planning. Content both in terms of what it is and in terms of how it is served to the target customers is becoming more and more important for B2B organisations. This role would be working in a global capacity to drive innovative, creative, and disruptive content creation and campaigns to targeted customer groups. This role's remit will include driving all the social, web and digital properties of the company and the digital performance of all campaigns. This role will manage performance through both internal creative services and with external agencies. Responsibility:- Strategic Planning:- Planning of integrated marketing strategy, content strategy, team roles and processes, integration with the organizational goals on market awareness and consideration Content Creation and Planning:- - Manage the content creation engine from brief to delivery through optimal use of in-house resources and external agencies - Lead the creation, refresh and rollout of GTM / core thought leadership themes for the year - Own creation of campaigns around key themes and on priority services/portfolios for regional teams to localize and execute - Support rollout of campaigns for the regional marketing teams via email, social, owned and paid web mediums. Digital Properties:- - Own and manage digital properties and support requests from all marketing sub-functions and other teams in the organizations using social and web channels - Working with corporate communications and other marketing teams, build plans to ensure that the company corporate and business messages are created and delivered Media planning and performance management:- - Own, plan and drive efficiencies across all types of media spend in the marketing organization through scale and specialized skills - Plan and implement paid digital media engagement strategies across our core GTMs, ensuring collaboration with product and regional marketing as well as with the internal digital properties. - Responsible for the media planning on all account-based marketing campaigns across principally digital channels, so will include email, display, SEM, SEO and web Team Development:- Conduct goal setting, coaching conversations and performance review for the team; drive team's capability and skill development, regularly review team structure and assess talent requirements; participate in the recruitment and selection process of team members, engagement and reward initiatives; coach and mentor team members as required and ensure resolution of any people related issues.

Mumbai

Global Head - Content & Digital Marketing 

Global Head - Content & Digital Marketing  ,Job Description for Global Head - Content & Digital Marketing  in Symmetrical Global Search in  Mumbai for (15-24) years of experience. Apply Now!

Job Description for Global Head - Content & Digital Marketing  in Symmetrical Global Search in  Mumbai for (15-24) years of experience. Apply Now!