Global CP - Manager - Brand & Digital Marketing

Global CP - Manager - Brand & Digital Marketing

- Contribute to the development of the business strategy, and implementation of brand marketing actions in line with agreed strategies

- Responsible to track, analyse and propose actions from different consumer understanding initiatives on the brands

- Responsible for maintaining Pseudo P&L, gross margin, trade marketing, communication.

- Agency liaison for packaging and communication execution / Timely and complete briefing to agency (written)/ Claim development / Ensure alignment with the comprehensive packaging

- Responsible for Above-the-line (ABL) (TV, Print, Outdoor) Agency briefings & creative development film (briefing, development, production, testing) ; Below-the-line (BTL) execution - Promotions/ activities/POS development

- Responsible for executing ATL inputs in line with channel/ RTM / BTL initiatives and on the respective brands

- Responsible for brand competitive tracking on communication/ promotion / pricing / Market share

- Project lead for new product development and ensuring the same in line with agreed objectives.

- Responsible for collateral packaging, SKUs, launch plans, capacity etc.

- Measure and report the effectiveness as per the metrics.

- Responsible for information on evolving category situation/ brand performance Market trends/ Share evolution/ consumer immersion and feedback/ brand analysis/activity specific analysis etc.

- Digital Marketing & Chocolates Background will be added advantage