Global Brand Manager - Auto

Brand Development

1.Assist formulation of policy and standards

2.Solicit buy in from stakeholders for the policy and standards

3.Establish a governance mechanism to facilitate the above

4.Assist execution of advertising and promotion campaigns.

Customer Insights

1.Evolve customer insights for lead markets

2.Assist the Marketing Services manager with research initiatives.

3. Execute approved brand research plans

Product Insights

1.Evolve product insights for lead markets

Stakeholder relationship

1.Manage and influence stakeholder relationship with country distributors and their marketing teams

Advertising & Promotional Budget

1.Manage the annual brand advertising and promotional Budget.

Media Planning and Execution

1. Recommend alternate and cost-effective media channels and prepare a channel mix.

2. Coordinate with the media agency for the execution of the media plans.

Trade Marketing

1. POP development, merchandising, trade shows, exhibitions, trade promotions/incentives, etc.

Strategic Planning

1. Assist the Marketing Manager to develop & communicate strategic marketing plan.

2. Follow-up for the executions of short-term marketing programs to ensure goal achievements set-out by the Company's business objectives and its strategic marketing plan.

Launch Management (Operation Launch Plan)

1. Support new country launches as per Country entry plan

2. Support new launches as per the Product planning programme.

For two wheeler/three wheeler Industry