Glide Invest - Specialist - Brand Engagement

Brand Engagement Specialist

- Are you curious, creative, and love consumerism? Come join our team and help us build amazing things in the Fintech space. We are looking for someone with a deep passion for customer acquisition and scaling through digital marketing.

- As a Marketing Manager, you will build, enhance and maintain the entire marketing strategy using best-in-class tools used by startups today.

- You will design and execute a customer marketing/acquisition strategy.

- You will work closely with the Product and Design team to ensure system consistency as per the design and improve user experience.

Key skills :

- Create, execute and manage omni-channel digital marketing campaigns, with a strong focus on inspiring customers through brand stories and content

- Develop a deep understanding of our target segments and create brand advocacy and awareness with technology-oriented marketing campaigns/initiatives

- Evaluate potential brand partnerships and alliances, which help build brand and customer acquisition.

- Plan, create, implement, and oversee creative, copy, and social media presence

- Drive relevant traffic to the website, landing pages, mobile app stores, social media which results in tangible outcomes

- Own the process for iterative A/B testing of campaigns, creative and content for lead nurturing, messaging, and customer engagement through marketing automation tools

- Continuously analyze marketing metrics and optimize current & future campaigns/initiatives

- Track & manage marketing vertical budgets (online + offline) with a strong focus on ROI metrics

- Scale and automate the growth processes.

Qualifications & Skill Requirements :

- Min 2 years experience in digital and social media marketing, with a focus on customer growth, media management, media buying, email marketing, and/or alliances/partnerships.

- Experience in lead generation, with a track record of planning and executing customer acquisition strategies across owned, earned and paid marketing channels

- Fluency in most digital marketing tactics, PPC, social media advertising, email marketing, content marketing, and online display media

- Hands-on experience with Facebook/LinkedIn, Google Ads), Customer Acquisition tactics, Customer Segment Analysis, Google Analytics, and other analytics, reporting, and marketing automation tools

- Data-driven with experience establishing metrics, gleaning community insights, and recommending strategies that achieve marketing goals

- Focused on understanding customer experiences and acquiring consumers in highly targeted segments and specialized industry verticals

- A team player with a startup growth mindset with a drive to achieve ROI.

- An appetite to learn marketing analytics tools such as Hotjar, Mixpanel, Mailchimp, Tag Manager and Google Optimize