07/01 Ashmita Pansare
HR Business Partner at Glenmark Pharmaceuticals

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Glenmark Pharmaceuticals - Group Product Manager/Senior Product Manager (5-10 yrs) Premium

Mumbai Job Code: 650937

Position Title: Group Product Manager / Sr. Product Manager - ONLY PHARMA CANDIDATES

Reporting to: Marketing Manager

Job Responsibilities:

Manage Portfolio assigned :

- Analyze internal and external data, Do primary and secondary research, Set Brand Objectives, Formulate Brand Strategies Positioning, Segmentation, and Targeting. Brand Mix, Action Plans. Responsible for an increase in market shares of brands assigned

Budgeting :

- Product History, Market Opportunity Analysis, Setting Financial Objective( primary & ORG) for the Brands as per the division's needs, preparing the promotional budget as per the marketing plan

New Product Launch :

1) Preparing launch Calendar


2) Coordinating with the Business Development team/R & D/Medical/ Packaging/Production Planning/Legal - Brand Registration/Distribution/ Training. 


3) Preparing launch plan - pre launch, launch, post launch 


4) Launching to Field Force 


5) Roll out to the Doctors 


6)Follow up post-launch - monitoring prescribers, Rx, secondary sales and availability

Education/Qualifications: B.Sc / B.Pharm + MBA/PGDM/MMS

Work Experience: 5+ years in a relevant area with experience in Cardiac / Diabetic segment.

Skills & Competencies: Communication Skills, Analytical Skills, Planning, Organizing and Team Player

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