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29/11 Anubhuti Goyal

Views:1629 Applications:464 Rec. Actions:Recruiter Actions:2

GlaxoSmithKline - Customer Marketing Manager - General Trade - FMCG (6-7 yrs) Premium

Gurgaon/Gurugram Job Code: 770480

Location : Gurgaon

Industry : FMCG

Category : Sales/ Marketing

Job Type : Permanent

Client Details : Leading FMCG/ FMCH organisation with pioneering brands which are market leaders in their respective categories

Job Description :

Your Key Responsibilities will include the following :

- Identify key business drivers for sales & share growth for grocers, chemists & independent self-service.

- Design 360- launch plans to deliver right weighted distribution, visibility & sell in.

- Work in sync with brand teams & agencies to create powerful activation platforms to drive recruitment into category/brand.

- Win market share through a cut thru visibility, promoter & promotion strategy.

- Develop a POP vision that drives brand & category messaging and brings alive brand imagery in store.

- Prepare and maintain hygiene across multiple budget pools: Promotions, POS, Rural, Self-service etc.

- Operate within planned budgets and judiciously invest in activities to drive brand growth.

- Network with peer group FMCG companies, consultants to design and implement brand strategies.

Profile :

- You should come with 6-7 years of FMCG experience working as a sales professional in General Trade of which 2 years of Trade Marketing experience is must.

- Furthermore, to manage the complexity of the role high degree of stakeholder management is an important skill to have.

- You should be able to influence without authority and should have a strong understanding of sales processes to operationalise promos & trade activations

Women-friendly workplace:

Maternity and Paternity Benefits

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