Giftiicon - Digital Marketing Role

ABOUT GIFTIICON :

Giftiicon is the first instant social gifting app which is emotion-driven and an alternative to messaging platform to bring people closer in today's digital world. It lets you send instant gifts, tease for gifts and share your emotions with your friends and family. It is a platform to connect to people digitally and build the bond physically.

Giftiicon is the first-of-its-kind O2O model in India leveraging a win-win partnership with retail outlets.

- We intend to drive gifting traffic from online to offline stores covering all categories possible from consumables such as coffee and fast food to even fashion and home needs.

- It is a product-specific gifting platform utilizing individual contact data for gifting in casual or on special occasions.

- Businesses could also use it for employee recognition or customer rewards.

Our Mission : To bring people closer in today's digital world by providing an emotion-driven gifting and alternative messaging platform.

Features of Giftiicon App :

- [Gifts] On any occasion, one can send a gift to their loved ones with just a click.

- [Tease] This feature allows one person to ask for a gift from their loved ones by giving them a hint of what you want.

- [Giftwish] This gives access to your loved ones- wishes with what they want to be pampered with.

Responsibilities:

- Manage, Plan and execute existing campaigns on a day-to-day basis

- Growing and managing social media presence of the company on portals like Facebook, LinkedIn, Twitter, and Instagram.

- Coordinating and managing and accelerating social media marketing campaigns across social networks using analytical and creative skills.

- Identify trends and create performance reports with recommendations for improvement.

- Plan, create and execute organic campaigns on social media for the desired objectives like conversion, engagement, increasing reach, video views etc. to achieve best results.

- Plan, create and optimise app related campaigns.

- Identify industry best practices, new trends and technologies, and platform updates and achieve the results by following the best practices.

- Create granular level campaigns to test and implement the strategies using various lookalike, custom, interest audiences

- Utilise custom audiences to retarget & leverage existing customer base & achieve maximum ROI

- Create & run A/B tests to get optimum performance.

- Implement newly launched features & experiments on a regular basis.

Requirements :

- Minimum 2-years of experience in handling large Paid Social accounts

- In-Depth knowledge of Facebook ad platform & its features.

- Facebook Blueprint Certification would be an added advantage

- Ability to work in Open, Fast-Paced work environment

- Agency experience is an added advantage

- Excellent Verbal & Written communication skills

- Strong organisational skills and attention to detail

- Working knowledge of digital advertising technology, including Remarketing, App Install Tracking, Dynamic Campaigns, Lead Gen Ads, Conversion Tracking, and more

- Deep understanding of the digital environment and evolving tools and platforms used to improve online presence with excellent working knowledge to improve affiliate performance.