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20/05 Yashwant
CEO at GenY Medium

Views:471 Applications:91 Rec. Actions:Recruiter Actions:46

GenY Medium - Head - Digital Analytics (7-10 yrs)

Hyderabad Job Code: 927553

GenY Medium delivers digital marketing solutions across the world for a host of impressive brands from their offices in Hyderabad and Delhi. Our award-winning combination of technology and analytics has helped us deliver outstanding results in paid media, SEO, social media, analytics, optimization, creative and development solutions.

We have an exceptional opportunity for an ambitious and talented Head - Digital Analytics Manager to join our Hyderabad office. Our analytics team is growing and we are looking for someone who is experienced in creating and delivering great digital campaigns! If you are in your comfort zone when being asked to look at the measurement protocol, event tracking, custom dimensions, advanced e-commerce, database marketing, marketing automation, doubleclick advertising, Programmatic advertising, dynamic remarketing, tag management, the Google Analytics interface, and maybe some JavaScript and jQuery, then you are the sort of person we want to speak to.

This role provides digital media recommendations and problem-solving to clients both internal and external, prepares and implements media plans and other deliverables.


- Creates and executes strong digital media recommendations with supporting validation

- Develop and execute media plans

- Oversees buys, analyzes campaigns, and change recommendations to maximize performance

- Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes

- Manage maintenance and changes to media plans

- Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites

- Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests

- Manage the testing, QA, QC, and debugging of analytical/tagging code

- Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared

- Produces clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance

- Takes responsibility for ensuring projects are delivered on time and within budget

- Is comfortable communicating to clients about projects both remotely, and in-person

Skills required:

- Bachelor's Degree in Technology, Information Technology, Marketing, Business, or equivalent degree and related experience

- 7+ years of experience

- Strong quantitative and analytical skills

- Solid understanding of mathematical concepts

- Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc.

- Understanding of media concepts and terms, creative and budget requirements

- Experience with Microsoft Office Suite, PowerPoint, Word, and advanced knowledge of Excel

- Knowledge to implement confidently and accurately via Google Tag Manager

- Adding pixels such as AdWords, Google Analytics, floodlights, etc.

- Must be able to test and validate analytics code

- De-bugging and identification of problems is essential

- High level of understanding around the Google Analytics console and advanced code requirements and configuration, including working with iframes & 3rd party platforms

- Understands clearly how to configure profiles and views, including goals, filters and other Google Analytics functionality

- Has a good working knowledge of the Google Analytics (360, Premium, Firebase) settings and administration, including native integrations with other Google products such as DCM & DBM

- Understands configuration for custom metrics and dimensions/custom variables / advanced e-commerce

- Has a solid understanding of event tracking and how this can be used effectively

- Understanding of iOS / Android app tracking

- Is able to create clear and insightful reports using data from Google Analytics and other data sources

- Comfortable with the Google Analytics API

- Experience with Data Studio, Tableau and other 3rd party visualization tools

- Excellent Excel skills are an advantage

- An excellent communicator and be able to present ideas, verbally and in writing

Women-friendly workplace:

Maternity and Paternity Benefits

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