Genpact - AVP - Digital Marketing Analytics

Key responsibilities:

- Create a vision and purpose for Digital Marketing Analytics and formalize portfolio of offerings.

- Constantly evaluate the portfolio with changing market situation to identify gaps and opportunities.

- Conceptualize and develop / build products and solutions that are relevant to clients across sub areas of Digital Marketing Analytics. This will involve analytics along all digital marketing channels and platforms

- Support the business development process through convincing senior internal as well as client stakeholders regarding analytics solutions that are relevant for digital marketing within industries.

- Execute high end digital marketing analytics projects as proof-of-concepts with a team of consultants and/or SMEs, some of them being based onshore.

- Develop solutions that have direct relevance to customer problems and can help in convincing them regarding high end analytics work in digital marketing. These could be standalone solutions, or part of larger BPM or IT solutions.

- Actively scout for partnerships and identify opportunities for acquisitions to plug in gaps in the portfolio

- Ability to apply Analytics to Business Strategy

- Ability to independently manage client relationships and build synergy between the client and the delivery organization to ensure delivery of tangible benefits to clients