Job Summary :   This position is responsible for the strategy execution of brands by assisting and enabling the sales organization. The Customer / Shopper Marketing Manager is part of a Marketing team and a lead for creating the retailer-specific brand programs with inputs from Brand Trade Marketing, Shopper Insights and retailer strategies.   Job Location: Mumbai  Responsibilities:  - Understands shopper behaviour, decision tree for the brands and Plans and deploys based on shopper behaviour effective instore execution to enable higher (+10%) conversions in store.  - Liaising between Sales, Brand Trade Marketing, Local Marketing, and Creative teams by providing knowledge of the shopper to internal cross functional team members.  - Leading the in-store sampling program. Monitoring and evaluating in-store plans ongoing throughout the year, customizing activities as required to improve effectiveness and efficiency (ROI).  - Monitoring and evaluating the in-store plans. Developing ROI tool to improve return on investment of in-store execution funds.  - Participating in the development of sustainable pre-launch, launch and post-launch in-store plans/analyses for the new item launched. Supporting launch activations, customizing go to market material, POS and trade selling stories  - Providing insights to the sales and marketing teams to ensure that annual plans reflect customer and shopper engagement (events, key initiatives, etc).  - Training distributor's sales & merchandising teams and developing needed tools in order to achieve and maintain seamless execution.  Specification:  Academics: MBA/Post graduate in Marketing from a Tier I college  Experience: 8 - 10 years of overall experience in Sales and Marketing with a minimum of 6 years of experience in Shopper or Customer marketing.  If your CV is shortlisted at our end, you would be contacted by the team within 2 days. If not, we will database your details and connect with you in case of a relevant opportunity.

Mumbai

General Mills - Manager - Shopper Marketing  

General Mills - Manager - Shopper Marketing   ,Job Description for General Mills - Manager - Shopper Marketing   in General Mills in  Mumbai for (8-10) years of experience. Apply Now!

Job Description for General Mills - Manager - Shopper Marketing   in General Mills in  Mumbai for (8-10) years of experience. Apply Now!